Starmics (Startup + Comics)Starmics illustrates the story of how successful entrepreneurs transform their fuzzy idea to a glorious butterfly.
Starmics (Startup + Comics)
Starmics illustrates the story of how successful entrepreneurs transform their fuzzy idea to a glorious butterfly.
ABOUT ME (Utsav Bhatt):
As a Strategy and Innovation Consultant, I help clients across the globe build new growth businesses. I live in Singapore with my wife and four-year-old son.
WHY STARMICS?
To inspire those who aspire to be entrepreneurs.
WHY THIS CAMPAIGN?
The idea of capturing stories of entrepreneurs who have struggled and scaled their ideas to unicorns, in a comic format is novel. Your backing would encourage me to pursue working on future editions and keep inspiring those who aspire to be entrepreneurs. The money raised would help me offset illustration and printing costs.
WHAT IS THE ORIGIN STORY OF STARMICS?
Many of us know the stories of famous entrepreneurs. We have read books, blogs, and watched their interviews. We know their journey wasn't smooth and they all faced challenges. But their passion, courage, belief, and perseverance eventually made them successful. For many, these entrepreneurs have been an inspiration.
COMPLICATION
In reality, startups of many entrepreneurs fail, some do well, and very few make it big. Many startup failure post-mortems have revealed, "no market need" or "lack of product/market fit" as the biggest reasons for failure.
SOLUTION
In comes Starmics. It aims to narrate the story of how successful entrepreneurs transform their fuzzy idea into a glorious butterfly.
WHAT WILL YOU FIND INSIDE?
We use simple yet powerful illustrations to make the long story short and compress what could be a 200-page book to a 20-page comic that narrates the story through different chapters starting with the entrepreneur's background, the realization to start a business, how the entrepreneur finds the problem to solve, struggles and eventually succeeds.
In the first edition of Starmics, we share the story of Ritesh Agarwal, founder of OYO Hotels & Homes, the world's fastest-growing hotel chain that by the end of 2019 had an average of 750,000 guests staying every night across 80 countries.
THE STARS OF STARMICS
In every entrepreneur's life, a time comes when the entrepreneurship bug bites :)
ACKNOWLEDGEMENTS
Starmics would not be possible without the support of my wife, parents, and friends. Their inputs helped me refine the concept and the storyline. Special thanks to Innosight and my colleagues for teaching me all about innovation.
Thank you, Shweta Singh Baidya, for bringing the story alive with your fantastic illustrations.
Special thanks to Prasidha Menon (VP & Global Head of Communications at OYO Hotels & Homes) for helping with the fact checks.
Risks and challenges I don't foresee any issues in delivering the digital copies of the first edition.
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